Some online gambling developers are cobbled together with former graphics designers, movie special FX whizzes, or artists. Sometimes, the knowledge of gambling and gaming is limited to one area.
Other firms, however, create content based on their years of collective experience in the gambling industry. They offer games and software, but also an all-round package that can incorporate the whole business offering.
Adoptit Publishing definitely falls into the latter camp.
Set up by two of the gambling industry's hottest talents, Adoptit now boasts a pool of staff with over 25 years of experience in gaming. Adoptit provides expertise in licensing and hosting, as well as finding time to help publish some of the best online slots games for a range of providers.
With so much practical knowledge on board, Adoptit is well set to produce the biggest and best slots for players, right? Let's take a trip to the Isle of Man to find out.
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Adoptit Publishing was set up on the Isle of Man in 2016. It boasts the skills of two business partners who share years of gambling experience. Both Ashley Sandyford-Sykes and Mike Hebden cut their teeth at large game development firms before going it alone.
Hebden in particular was a leading figure at casino software giant, Microgaming, before helping launch Adoptit. He oversaw the release of some of the biggest Microgaming slots like the branded hit progressive slot, The Dark Knight Rises, and Game of Thrones.
Sandyford-Sykes also comes from a gambling background, and has held positions at leading online gambling operators like Microgaming Quickfire and Openbet Casino.
Online game design is a key factor of Adoptit's business. The firm helps developers with game maths and usability, in addition to advising on what features work within specific gambling markets. Adoptit also helps with game development, and will source a relevant software house whenever one is required. A complete project management service for games manufacturers is also offered.
While online slots development is important to Adoptit's business model, it's not the only service that the company provides. The publishing house has partnered with players in the industry to offer licensing support, hosting, and intellectual property consultancy. 1x2 Gaming, Probability Jones, and NextGen Gaming are among those that have enjoyed a close working relationship with Adoptit since their launch. Some of the top 1x2 Gaming slots and NextGen Gaming slots on the market right now have been published by Adoptit.
While Adoptit has helped bring small developers' games to market, the team also produce some of their own slots and games.
The RTP on Adoptit's games varies, but most come with cross-platform compatibility to allow players to gamble whatever their device.
Reel Angels is a heavenly online slot boasting slick graphics and interesting features. The game works on both desktop and mobile platforms, and has a standard 3x5-reel setup. Players can trigger free spins if they land three or more scatters anywhere on the reels. The three angel characters in the game can also trigger random sticky wilds or expanding wilds that fill out the entire reel for bigger wins.
Battling monsters have been a feature of online slots ever since 888's prehistoric-themed Dawn of the Dinosaurs hit casinos. On a similar note, Adoptit's Rampage Riches pits four Japanese manga-style monsters against each other on five reels.
As well as normal wilds, here players can find radioactive wilds that explode at random to turn other symbols wild. Free spins can also be won in blocks of five at a time. But the Rampage bonus lets you pick a Kaiju monster and watch it gleefully destroy world landmarks like New York and London. With an RTP of 96-97% and free spins, Rampage Riches looks good. And like a lot of Adoptit's titles, it’s fairly generous on the variance.
Online slots aren't the only thing Adoptit provides to casinos. Powered by HTML5, Big Break Roulette is a casino game themed around sports that was published for Irish gaming outfit Purple Games. The game blends snooker with the thrill of the European roulette table as players aim to win fixed jackpots.
The Big Break Accumulator side bet gives you the chance to win a prize for the biggest break scored by the virtual snooker player displayed on-screen. The progressive jackpot seeds at £100,000. Purple Games also offers a quirky social game called World Domination Rock, Paper, Scissors, which sees Hitler, Winston Churchill, and Josef Stalin opposed in a wartime game of Rock, Paper, Scissors. Again, Adoptit publishes this game on behalf of Purple Games.
Published on behalf of Side Games Ltd, meanwhile, is Flush Poker: an online casino card game where players bet on the color of the cards that emerge from a shuffled shoe. Meanwhile, fans of the classic Chinese tile game can gamble on the Mahjong Exchange. Produced in-house at Adoptit, it combines the thrill of regular Mahjong with the betting action of a casino table game.
In addition to game design and development, Adoptit also provides a range of business services to clients in the industry.
Licensing: Vowing to reduce clients' licensing costs, Adoptit Publishing helps negotiate arrangements with jurisdictions and game testing bodies.
Route to market: With its experience in gambling, Adoptit provides skills to clients who want to market their new games. Adoptit offers a complete service.
Intellectual property: Innovative game designers can protect their game names and features with solid patents. Adoptit boasts a service that arranges patents and helps protect them.
Hosting: Finally, Adoptit helps gambling firms host their games in the right jurisdictions, as well as to sort out bugs and game malfunctions.
Payment services are one of the few things not covered. Online casinos that accept paysafecard, Visa, MasterCard, or other options will need to set these up themselves.
With over two decades of collective experience in the gaming industry, Adoptit Publishing has all the knowledge it needs to become a major player. Its focus on small and medium-sized developers may mean it will remain a small publisher for the time being. But with a growing arsenal of engaging slots and table games, Adoptit Publishing is definitely one to watch.
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