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Reflex Gaming Slot Machines
If you’ve ever played fruit machines at pubs, clubs, arcades or bingo halls in the UK or Holland, there’s a good chance that they were developed by Reflex Gaming. Founded in April 2004 by Quentin Stott and Simon Dawson, the leading UK-based games development company boasts a 28,000 square foot premises in Newark, a thriving market town in Nottinghamshire, England, where ideas for their engaging games are born and turned into reality.
One of the biggest milestones in the company’s history was being ranked 45th on the 2015 Sunday Times Hiscox Tech Track 100, meaning they were one of the fastest growing tech companies in the UK, and they’ve only gone from strength to strength in recent years with several high-profile appointments that further reinforce their position as a market leader when it comes to land-based casino games.
The appointment of Mat Ingram as Chief Product Officer in 2016 was hailed as a significant coup for the company as he previously held the role of Senior Executive at server-based gaming giant Inspired Gaming, while both the analogue and digital content areas of the creative team were bolstered in 2017 with two new Senior Game Producers – Mike Salt, who clocked up sixteen years at Bell Fruit Group, and Steve Kick, who will know Mat well considering he also worked at Inspired Gaming.
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Acknowledging the demand for mobile casino slots, Reflex Gaming have made significant investments in the digital market in recent years. This began with the development of their most popular fruit machines as apps, available on both Android and iOS via Google Play and the App Store respectively, with a series of individual releases like Lady Luck Double Take, the 5 Clans online slot, and Inca Gold followed by the hugely successful Pub Fruits app which has been downloaded well over 50,000 times to date.
However, punters who prefer to play for real money experienced a longer wait to enjoy Reflex Gaming’s fruit machines online as it was only in 2016 that they entered this sphere. Signing a deal with William Hill at ICE Totally Gaming 2017 confirmed the demand for their products in an online capacity. This was further reinforced in April 2017 when they signed a supply deal with Gameiom, July 2017 brought the announcement of a content deal with BetVictor Casino, while ICE Totally Gaming 2018 saw the company reveal that their fruit machines are headed to the Leander platform.
Rather than having to hop between pubs to get a few spins on your favourite fruit machines, you can now experience the thrill of nudges and hold reels of your choice using your mobile phone and tablet thanks to the iconic games now being available download through a series of apps, while those of you who prefer to play for real cash can take advantage of the content supply deals that Reflex Gaming have negotiated with leading online casinos.
Let’s Get Jackpotted, Jurassic Jackpots, Lucky Gems, Treble Top, Wall Street Cash, Fiddle a Fortune, Hit the Dracpot, Cash in the Bank, and the recently released Christmas-themed slot, Festive Frenzy, are just some of the many classic pub fruits that have made their way to digital platforms, plus Reflex Gaming have catered to fans of table games by releasing roulette and video poker games.
As fans of the arrows, we are particularly fond of their darts-themed fruit machine titled Treble Top. The 3-reeler has been wonderfully designed and promises plenty of amusement with prizes on top as you step up to the oche in the hopes of triggering bonus features like Top Shots, Top Shots Gamble, Main Lapper Board, Super Board and the Main Dartboard Feature where you’ll be praying to hit any number instead of scoring zilch on the outer ring!
Partnership deals Reflex Gaming have inked to date have resulted in exclusive casino slot machines being released at both William Hill and BetVictor Casino with one of our favourites being the Einstein Eureka Moments video slot.
Exclusively available at William Hill, you’ll be joining forces with geniuses like Thomas Edison, Charles Darwin, Alexander Graham Bell and Isaac Newton on the reels to combine potent ingredients and create the ultimate win. Boasting a trio of random base game features, your main goal will be trigger the main bonus game as it sees one of four fantastic features selected for you – fingers crossed you receive Newton’s Free Spins as this means the polymath will grant you unlimited free spins, ending only after three apples have fallen from the tree onto his head – damn gravity!
Boasting a world class internal production facility on their premises, the development and manufacturing of machines, which are categorised in three ways – those for pubs, those clubs, and those for the arcade & bingo sector, remain the core focus for Reflex Gaming – and it’s no wonder considering their supply to the pub retail market sector runs at circa 12,000 machines per year alone.
Their Game Master and Freezy Money machines are incredibly popular amongst pub goers in both the UK and Holland, Cash Encounters and Club the Heist S6 are their two leading club machines, while their Wild Hot Mini, Slot Master, Lady Luck Clover All Over and Lady Luck Moonstruck 3 Player machines have proven to be a huge success in amusements and bingo halls.
The cabinets these games are housed in vary, but operators and avid fruit machine players got very excited at ICE Totally Gaming 2018 as Reflex Gaming unveil their new state of the art GamePro cabinet. This moment was the culmination of over twelve months of development work, stringent testing and significant investment, so it’s no surprise the company were overjoyed at the tremendous response they received.
It hasn’t always been smooth sailing for Reflex Gaming as changes to UK gambling laws just three years after being founded brought a rapid halt to their growth with the production of machines dropping from circa fifty machines per week to a mere five. However, the company managed to get things back on track, climb to greater heights and are now embracing the shift to digital platforms to complement the mighty success of their proven land-based games.
The partnership with Willaim Hill means that players can enjoy the Reflex Gaming range alongside High 5 Games slots, Microgaming titles, the Playtech range, Gamesys slots and more. Reflex Gaming have stood the test of time in the competitive land-based sector and we have no doubt they’ll enjoy ample success collaborating with online casinos – they’ve already partnered with some of the top sites in the industry and we’re confident there will be many more content supply announcements made in the very near future.
