BetMGM is continuing its commitment to showcase responsible gambling messages across NFL stadiums during the upcoming season, with the action kicking off on Thursday when the Kansas City Chiefs take on the Baltimore Ravens.

BetMGM revealed it is working closely with the American Gaming Association (AGA) to promote responsible gambling in September, which is designated as Responsible Gaming Education Month.

including the Chiefs’ Arrowhead Stadium, which hosts the opening game

Nine NFL stadiums will feature these ads, including the Chiefs’ Arrowhead Stadium, which hosts the opening game, and Allegiant Stadium, the home of the Las Vegas Raiders. The sportsbook operator also intends to release commercials featuring brand ambassadors in the next few months that promote safer betting.

MGM Resorts International will contribute $440,000 to help fund the efforts of the Kindbridge Research Institute and the International Center for Responsible Gambling to carry out important research in the area.

Talking about the donation, MGM Resorts International Chief Compliance Officer and Senior Vice President Stephen Martino said it is vital to “better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”