As Justin Thomas travels to his home state of Kentucky this week to try claim his third PGA Championship, Fanatics Sportsbook announced the 31-year-old golfer as its first-ever athlete brand ambassador.

will appear in ads and promote the product on social media

Commenting on the new Fanatics tie-up, Justin Thomas said that he’s a massive sports fan and that he’s “looking forward to getting involved in the world of Fanatics and engaging with their customers.” He will appear in ads and promote the product on social media, as well as make appearances for the brand.

Fanatics Betting and Gaming Chief Business Officer Ari Borod welcomed the golfer on board, remarking that he is one of the biggest names in the sport.

The operator is also rolling out its new golf product this week, with a focus on providing better data visualization for live wagering. It will also soon stream par-3 holes during certain events, leveraging its existing partnership with the PGA Tour to do so.?

Through the deal, announced Tuesday, the sportsbook is hoping to gain a foothold in Thomas’ home state of Kentucky, a jurisdiction that only got legal betting last year.