NBA fans in the US now may have a good reason to choose FanDuel rather than other sportsbooks. The Flutter Entertainment-owned brand is offering three months of NBA League Pass to any new users who deposit through its sportsbook app.
NBA League Pass is a subscription service through which users can access the basketball league’s games, live and on-demand. FanDuel is the only US sports betting operator offering its customers the deal, which comes as a result of its existing partnership with the NBA. The offer will run through December 11.
help fans bet on key moments in a game in real-time”
In addition, FanDuel is also offering new product features it says will “help fans bet on key moments in a game in real-time.” According to a Flutter press release, FanDuel is launching The Pulse, a live bet feature that focuses on “the biggest storylines in basketball.” Meanwhile, a new Live Same Game Parlay feature will allow fans to build parlays during games.
Commenting on the new features, FanDuel Chief Commercial Officer Mike Raffensperger, said: “We’re leveraging the power of our NBA partnership and our industry-leading platform to create an ecosystem where fans can bet on pivotal moments in a game in real-time and watch to see the results.”
FanDuel became an official NBA partner in November 2021 at the same time as its rival DraftKings. The multi-year partnerships allow for marketing, digital rights, and content opportunities.