Fun88 will no longer appear on the front of Newcastle United jerseys after the team negotiated an early exit from the primary sponsorship deal that began in 2017. The gambling company will be an official Asian betting partner for the club starting next season.

position could now be worth as much as ￡25m ($31m) per season

Fun88 was reportedly paying less than ￡8m ($10m) per year as the primary sponsor and was set to remain in this role for another 12 months. Newcastle United qualified for the 2023-2024 UEFA Champions League and as a result will now be able to command a much higher price from a main sponsor. This position could be worth as much as ￡25m ($31m) per season. It is unclear what companies will be in the running to take over this mantle.

In addition to the financial aspect of the termination of the Fun88 agreement, a ban on gambling-related front-of-shirt sponsorship is coming into place before the 2026-2027 season for English Premier League teams. Gambling companies will still be able to showcase their logos on the shirt sleeves of teams.