An exciting new project

FanDuel Group has announced the launch of FanDuel TV. The leading sports betting operator revealed on Thursday its plans to get the network up and running in September. FanDuel TV will be a broadly distributed linear cable television network; the company is also launching an over-the-top (OTT) platform called FanDuel+.

plans to offer more live sports programming than any network that currently exists in the US

When they go live next month, these offerings will be dedicated to providing sports betting-related content and live sporting event broadcasts. FanDuel has made the bold claim that it plans to offer more live sports programming than any network that currently exists in the US.

The company also announced that Kay Adams is on board as the network’s headline personality, hosting live daily morning shows Monday through Friday. Adams was previously a Good Morning Football host on the NFL Network. Her show will broadcast from studios in Los Angeles; there will be a wide range of guests and personalities appearing on the show.

A wide range of personalities

According to the press release announcing FanDuel TV, leading sports media personality and former NFL punter Pat McAfee and his team will produce original content for the network. McAfee signed a deal reportedly with FanDuel in December worth $120m over four years.

Bill Simmons’ The Ringer Network, one of the largest pop-culture and sports digital and podcast networks on the internet, will also provide content to FanDuel TV. Other programs on the menu include sports betting analysis show More Ways to Win and various types of content from horse racing experts, in addition to plenty of live horse racing action.

FanDuel TV has the rights to broadcast live action from international basketball games from the likes of the Australian National Basketball League, as well as the German, French, and Chinese national leagues. FanDuel TV’s ultimate goal is to air more live sports than any of the other US networks.

Looking to dominate the sports betting content space

Anyone who has an account with a FanDuel sportsbook, racebook, daily fantasy sports, or online casino platform will be able to download FanDuel+ for free.

Speaking about the launch of FanDuel TV, FanDuel chief commercial officer Mike Raffensperger said: “FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand.”

He added that the goal of FanDuel TV is to intersect interactive and live sports content.