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Marathonbet Becomes Real Madrid’s First Official Partner in Russia

  • Marathonbet becomes the first Russian partner in Real Madrid's 117-year history
  • Players will benefit from exclusive promotions to meet players and win game tickets
  • The online gambling operator is already the shirt sponsor of La Liga club Sevilla FC
Andrew O’Malley

Real Madrid badge on white jersey
Real Madrid have made history again by naming online gambling operator Marathonbet as the club’s first Russian partner. [Image: Shutterstock.com]

Another historic moment

Spanish soccer giants Real Madrid have named online gambling operator Marathonbet as their first official partner in Russia.

This is the first such deal in the La Liga club’s 117-year history. The partnership has been announced at a time when there is significant growth in the domestic sports betting market in Spain.

first such deal in the La Liga club’s 117-year history

The new partnership allows Marathonbet to use Real Madrid’s name and logo to market its services in Spain. This will include Marathonbet being advertised on LED billboards during Real Madrid games that are broadcast on Russian television networks.

There will also be exclusive offers from Marathonbet that relate to the famous soccer club. This will include customers having the chance to win a meet and greet with the club’s superstar players and tickets for games.

Other sponsorship arrangements

Marathonbet has been serving sports betting fans since its founding in 1997. The online bookmaker sealed a deal with another Spanish soccer team, Sevilla FC, earlier this year. This resulted in Marathonbet becoming the team’s shirt sponsor in a two-year deal said to be worth $5.5m annually.

Marathonbet has secured partnership deals with other soccer teams around the world. This includes Manchester City in the English Premier League, as well as clubs in Ecuador, Chile, Peru and Ukraine.?

Real Madrid has a long list of official sponsors, including the likes of Coca-Cola, CaixaBank, and the Palladium Hotel Group.?

Advertising restrictions in Spain

Despite the continual year-on-year growth in sports betting and gambling as a whole in Spain, several political parties are calling for restrictions.?

These polticial parties want restrictions to be placed on gambling advertising in line with the rules that liquor and tobacco companies must abide by.

politicial parties want restrictions to be placed on gambling advertising

Italy has introduced a blanket ban on all forms of gambling advertising. This includes banning sports teams from having gambling company sponsorships, such as Real Madrid and Marathonbet’s situation.?

It’s unlikely that any restrictions in Spain will quite so drastic. There is a new initiative proposal looking at controlling advertising across the internet, television, and radio mediums. This includes not allowing active athletes to appear in advertisements relating to betting or gambling.?

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