As the sports betting boom continues in the United States, top leading sportsbook provider William Hill US has announced a landmark partnership deal with an NHL team, the Vegas Golden Knights.

For the first time, a National Hockey League team has partnered with a sportsbook. William Hill US today announced a multi-year partnership with the Vegas Golden Knights, the first of several expected deals between sports betting operators and professional sports teams.

Collaboration via several platforms

The Golden Knights and William Hill US will collaborate on several levels. The goal is to engage fans of the sport who are of legal betting age via media and advertising as well as promotional platforms.

At the home of the Golden Knights, the T-Mobile Arena in Las Vegas, the partnership will include in-arena signage, along with a TV visible dasherboard and the Knight Tron featuring updated league-wide odds during intermissions of the team’s games.

The CEO of William Hill US, Joe Asher, commented: “We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community. William Hill is the leader in the US sports betting market, and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country. We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere.”

The Vegas Golden Knights will begin their 2018-19 regular season on October 4?at the T-Mobile Arena against the Philadelphia Flyers. Last year was the Golden Knights’ first season, and the team quickly became a hot topic in the NHL as they made it to the Stanley Cup Finals as an expansion team. The Golden Knights set expansion team records during their first season, including most points scored (109) and the most wins (51).

William Hill US sports betting options

William Hill US operates 108 race and sports books and also offers a mobile sports betting application in the state of Nevada. The company has expanded over the past few months, after the US Supreme Court struck down a federal ban on sports betting. Every state can now legalize sports betting, and several have already done so.

While William Hill US has been offering services in Nevada for some time, the company has been able to move into other states because of the SCOTUS ruling in May. The brand also provides services in Delaware as the exclusive risk manager for the sports lottery. In New Jersey, William Hill operates at the Monmouth Park Racetrack and the Ocean Resort Casino.

William Hill is a licensed sports betting provider for several casinos in Mississippi and at least one casino in West Virginia. The brand will surely continue to extend its operations in the US as more states begin to legalize and regulate sports betting, both in land-based and online formats.