Online slots and game developer Newlette is a relative newcomer to the gambling market. It's licensed in Gibraltar, but it also has a Gambling Commission license allowing it to provide services in the UK.
While they've only been around for a short while, the Newlette gang haven't wasted time in releasing a few intriguing games for online and mobile. Programmed in HTML5, the portfolio features both slots and specialty games with a unique roulette-style twist.
Boasting team members with 20 years of experience in the industry, Newlette could be one to watch. Let's take a closer look.
"Winning never gets old" is the mantra at Newlette. And if Newlette's range of bizarre YouTube ads is anything to go by, the company has the ordinary Joe Public at heart.
The bulk of Newlette's current offerings is dominated by two titles: Newlette Classic and Newlette Battle. These work almost like social media games which see competing players battle it out over a set prize pool.
Certainly, with a social media feel and basic gameplay, Newlette's games wouldn't be out of place in the lobby of an online bingo site or social casino.
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There is a limited range of online slots available from Newlette at the moment. Certainly, the spread of online slots doesn't come anywhere near rival developers in the market. Here are a couple of Newlette titles now available for play or real money.
Krazee Millions: Krazee Millions is a simple 3x5 slot available to play online or on mobile. The game screams social gambling and uses the full palette of colors in the Newlette designer's arsenal.
First, players get to pick a game mode and bet size. The higher bet amounts of 1.00 and 10.00 a spin will activate a jackpot. The modes cover mega wins, big wins, and frequent wins, therefore letting the player to choose their own volatility before they spin.
Instead of conventional paylines, each of the 15 reel spaces spins independently from one another. For slots novices, handy hints appear on-screen during gameplay, whether it's to inform you about the bonus rounds, respins, or multipliers. After a spin, you can also opt to respin one of the horizontal lines for a fee.
While the regular icons – alien, chicken, and monster – pay out regular winnings, three pig symbols increase the prize multiplier across the reels. Watch out for the wilds too, since these can substitute other symbols as well as raise the player's bonus multiplier.
The big draw of the game is the pink Bonus Bar, which fills up for every consecutive winning spin. Once it fills completely, a bonus pick'em-style game is unlocked. If the player matches three pigs, they take home a 100,000.00 jackpot.
Diamond Dazzle: No online slots developer is complete without its own take on IGT's popular Da Vinci Diamonds. Diamond Dazzle features gems, diamonds, rubies, and emeralds galore. It even has an exciting expanding wilds feature to add to the spice.
The slot is played over three rows and five reels. Watch out for the Dazzle wilds, which only appear on the central three reels. However, when they appear they will expand to fill the entire reel. At the same time a free respin is triggered, and can continue to happen up to three times in a row.
The respins tend to trigger fairly regularly. And that's just as well when you consider there are no free spins in the slot.
The roulette hybrid games are where Newlette really shines. There are two titles to choose from: Newlette Classic and Newlette Battle, both of which are available to play on mobile. Your choice depends on whether you enjoy single-player action (Newlette Classic) or a fun multi-player option (Newlette Battle).
Newlette Classic: Newlette Classic is the original offering from this Gibraltar-based developer. It works as a one-player game that can be played for fun or real money.
To begin with, the player places a stake on the outcome of a spinning wheel. Several virtual players will also place a randomly determined stake. The more you bet, the more you can potentially win. The house takes a cut, of course. The RTP of Newlette Classic is around 94.70% – similar to American roulette.
Once the bets are over, the roulette-style wheel spins. If the ball comes to a stop in your portion of the wheel, you scoop the pot.
There are three rooms to pick from, each with a staggered minimum bet. The Beginner's Room accepts minimum bets of £1, the Player's Lounge lets you spin from £10, while in the High Roller Suite you can gamble with a £100 minimum. The game boasts a top jackpot of £10,000 in any one game. The potential for big wins is best when there is only one opponent.
Sadly, the graphics and ball dynamic on this Classic version leave a lot to be desired. Essentially, it's a lotto-style game for players who would rather avoid roulette.
Newlette Battle: Far more interesting is Newlette Battle, which puts a social gaming twist on a classic roulette format.
This multi-player game allows betting from up to five people on each spin. As an initial bet is placed, the players divide the wheel proportionately to the amount of cash they are risking. The more a player risks, the more of the wheel they have to aim for. However, larger proportionate bets also have lower payout odds.
There are two rounds of betting to start with. Once these are over, the wheel spins and the ball comes to rest in a player's sector. The winning player then scoops the entire pot.
CRM: As well as a smattering of games and speciality games, Newlette also provides CRM (Customer Relationship Management) services for clients in the gambling industry.
Newlette's CRM platform includes a VIP tracking service for high rollers, retention strategies, and multiple communication channels.
Newlette promises a “new type of gaming experience”, and for the most part it succeeds. The Newlette games themselves need some tweaking, but there are certainly some legs in the format.
It will be interesting to see how Newlette Classic and Newlette Battle perform when more online casinos adopt the titles. Plus, the developer has got some interesting ideas when it comes to online slots. Although the graphics and gameplay of, for instance, Krazee Millions won't have NetEnt quaking in their boots, there is just enough friendly action to attract casual gamblers. Newlette is definitely one new outfit to keep a close eye on.